New era of digital marketing through mobile devices

In this article, we will talk about the evolution happing in digital marketing through mobile devices. We are Axil and we provide the most advanced training on complete Digital Marketing Course. If you are interested in learning internet marketing then do visit our website. You will find the link at the bottom of the article.

Growth of Mobile Devices in India

India accounts for 20% of the world’s mobile phone subscribers. New data from GSMA states that India will be the fastest-growing mobile market in the world between now and the year 2020. India is home to 20% of all mobile phone subscribers with a further half a billion new smartphone users expected in the next 3 years. The market has limitations in terms of infrastructure, especially with regards to mobile data coverage, broadband links, and payment options. However; everything looks in place to further improve this infrastructure, developing India into a powerhouse in the mobile market.

Smartphones are finally taking the nation by storm. The need for more mobile phone data, power and features are ever-present across all regions, with the Indian market being no exception. Consumer needs have changed at an unexpectedly fast rate. The rapid adoption of smartphones has led to an unexpected demand for high-powered devices which exceed the manufacturing infrastructure of India. Smartphone demand exceeds supply, with 26.5 million shipped to India from April to June 2015. A record-breaking number up 44% from the 18.4 million units shipped during the same period in 2014. Worldwide smartphone sales in 2016 fell to single digits for the first time ever according to Gartner, India’s market has bucked this trend, with a 29% increase in 2016, taking the world’s fastest growing market to a staggering 22% ahead of market average.

Digital marketing is for business

When people make a search on Google, they should find your business. Getting better ranking in Google is not just enough! You must target your audiences through their mobile devices and other digital gadgets.

If you want to involve your potential customer at a more casual and personal level, want to make them a fan of your business, do social media marketing (SMM), Video Marketing etc.

If you want to update your customer regularly about your industry, business, or product, do Email marketing. If you want others to sell your product with just a click, do affiliate marketing. Digital marketing is affordable, targetable and measurable, and hence businesses do it and marketers love it.

Mobile Marketing is a part of digital marketing

More and more users use their mobile phones to search the web, engage on social media, or find products or services to buy. In fact, it is estimated that 30% of the traffic coming to a website is from mobile.

Mobile marketing is about creating content or ads that are viewable and suitable for a mobile device. For example, websites should have mobile friendly versions and an advertisement shown on a mobile device may take into account the location of the device and show the nearest shops that sell the particular product.

Digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand.  Digital marketing has come to succeed traditional marketing and the transition from paper and newspaper ads to Facebook and PPC campaigns.

The Digital Marketing Training  includes Websites, Social media platforms, Banner placement, email marketing, mobile marketing, SEO, pay per click campaigns, The Web, advertisements and anything else in our Digital Marketing Institute.